Presentation skills: How to create a successful and convincing presentation
In both professional and social contexts, first impressions are always important. Whether in a meeting, during a presentation or at a job interview, the right appearance can be decisive for the course of a conversation or collaboration. But what makes for a convincing and professional appearance? The answer lies in what is known as presentation skills.
What are presentation skills?
Presentation skills refer to the ability to present oneself confidently, clearly and, above all, "as oneself" in public or professional situations. This includes not only one's outward appearance, but also body language, communication style and the ability to effectively showcase one's personality and expertise. The aim is to leave a positive impression, build trust and establish a connection with our conversation partners.
It is about consciously controlling the effect we have on others. People who have mastered their presentation skills know how to navigate different situations and can convey their message clearly and convincingly. At the same time, their presentation must always come across as honest and sincere. A fake, artificial presentation will sooner or later be seen through by our counterpart, and trust will then be destroyed.
The various aspects
Presentation skills are a combination of various aspects that work together in harmony. They primarily include:
Self-confidence
One of the most important factors for a successful presentation is self-confidence. People who feel confident about themselves are also perceived by others as competent and trustworthy. This does not mean that you have to be perfect, but rather that you stand by yourself and are proud of who you are.
Authenticity
Presentation skills do not mean playing a role, but rather showing who you really are. Authenticity is the key to gaining trust and creating genuine connections. People can sense when someone is honest and genuine, which generates sympathy and respect. Those who are not authentic lose trust.
Clarity and structure
A competent presentation requires clear communication. The message we want to convey should be understandable and well structured in every situation so that it reaches the audience. Those who structure their arguments logically and present them concisely leave a lasting impression.
Body language
Non-verbal communication plays a crucial role. Openness, eye contact, an upright posture and relaxed facial expressions support the spoken word and reinforce your presence. Positive body language has an inviting effect on the other person and also increases your own self-confidence.
Empathy and presence
If you want to develop your presentation skills, you should also be able to perceive the audience's reactions and respond to them. It's about connecting with others, recognising their needs and responding accordingly.
Presentation skills in a professional context
Solid presentation skills play an important role in the workplace. In meetings, presentations or negotiations, it is crucial to present yourself professionally and convincingly. Those with good presentation skills can effectively contribute their ideas and suggestions and come across as competent and confident individuals. This can not only improve career opportunities, but also help to gain and consolidate the trust of superiors and colleagues.
Furthermore, presentation skills help to strengthen relationships. They ensure that you are perceived more positively in social and professional networks, making it easier to establish and maintain contacts.
How can I improve myself?
Presentation skills can be learned. Anyone who wants to improve in this area can work specifically on their abilities. This includes practising regularly, consciously putting yourself in challenging situations and seeking feedback. Coaching helps you to reflect on your own impact and work specifically on certain aspects.
Those who regularly speak in front of groups or give presentations can train their body language and voice to appear even more confident. Practising clear and structured communication can also help to improve your presentation skills. With a coach, we can hone our skills individually in a trusting and tailored setting.
A convincing performance can be decisive
It is in our nature to decide in a fraction of a second whether we like someone or not. This has to do with the survival strategy of early humans, for whom it was vital to immediately recognise whether someone was well-meaning or ill-intentioned. Something of this remains in us today when we say "there is never a second chance to make the first impression". The first impression will stay with us, whether positive or negative.
Today, presentation skills no longer have anything to do with survival. Nevertheless, it is much more than just giving a professional presentation or skilfully conducting a conversation. It is the ability to present oneself confidently, professionally and sympathetically, thus leaving a lasting, positive impression. Those who strengthen their presentation skills can not only improve their impact on others, but also promote trust and cooperation in all areas of life. It can be a decisive factor for professional and personal success.
Worklink supports coachees who are in the process of reorientation with targeted offers to build and strengthen their presentation skills. This enables them to present themselves in a convincing and authentic manner and to find the right job for them through a strong and confident presence.